Apple Posts Most Profitable Quarter Of Any Company. Ever.

January 29th, 2015

Apple, the company that has upgraded consumer technologies to fetishized objects of social status and desire, has posted that its fourth-quarter profits for 2014 were $18 billion – over $2bn more than the previous record, held by ExxonMobil, in 2012.

The BBC reports that Apple’s increased sales, which included 74.5 million iPhones, were propelled in part by a 70% increase in sales in China. The company averaged an almost 40% profit margin per product, which yielded greater profits overall despite Samsung having sold more phones overall. While the iPad has continued its decline in sales (dropping 22%), it is expected this will be offset by sales of the iWatch, when it is released in April. More eye-opening stats available in the BBC’s article, Apple posts the biggest quarterly profit in history.